Coldex

An online store that provides students with the fastest and easiest way to rent a fridge for their dorm rooms.

Client
Coldex
What We Did
Website Design & Development
Launch

Project Description

Coldex rents and sells refrigerators and freezers to college students. Their products are available to rent or purchase in some schools and not others at various prices and rental periods - one term or two terms. For this reason, we decided to build a custom Wordpress theme where we could fully control every detail. The project required some thorough thinking in terms of how the user and purchasing flow should be structured and at a technical level, how the data should be managed.

Typography & Colour

  • Aa
    • abcdefghijklmnopqrstuvwxyz
    • abcdefghijklmnopqrstuvwxyz
    • 0123456789

    Proxima Nova - Light, Regular, Semibold, Bold

  • Chambray

    • HEX: #343893
    • RGB: (52, 56, 147)

  • Picton Blue

    • HEX: #4898F1
    • RGB: (72, 152, 241)

  • Dusty Gray

    • HEX: #999999
    • RGB: (153, 153, 153)
  • #343893
  • #4898F1

Web & UI Design

We really just wanted to make the purchasing flow as clear and simple as possible. We needed to know what school you were at to properly display the available products, so we put our focus on that. Almost all of the Calls-To-Action (CTA) ask you to select your school. You can't miss it. Once that's done, we show the customer what is available on their campus. They select the product they want and how long they want it for and that's it, they're done.

Website Development

This is a custom Wordpress theme. We designed and built everything from the ground up. We also managed our own transactions and email deployments - receipts, follow-ups, and marketing - using the Stripe API and a familiar framework called PHPMailer. This allowed us to set specific conditions on our products and really control the offers available to students at a number of different schools.

Framework

Languages

  • CSS
  • HTML
  • Javascript
  • mySQL
  • PHP

Tools

  • Grunt
  • jQuery
  • NPM
  • PHPMailer
  • SASS
  • Twig

Server

  • Linux
  • Apache

Hosting

  • GoDaddy

API

  • Stripe

Third Party

  • Google Translate

Approach

  • Mobile First
  • Responsive

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