Matchedash Lofts

Meshing past and present, an artistic brand and functional site showcasing Orillia’s most innovative new development project.

Project Description

Matchedash Lofts is Orillia's newest development project. Meshing past and present, Oakleigh Developments is transforming an icon Orillia landmark into a premium low-rise condominium. Paying homage to the past businesses on the lot with a touch of modern flair, we created a complete brand for the development. Our identity, web, and print work brought the concept and vision of Matchedash Lofts to fruition.

Identity & Branding

While millennials are moving into the city to live the downtown lifestyle, baby boomers are leaving the empty nest behind and retreating to quieter, smaller towns where they can escape the hustle and bustle. With our demographic in mind, we were tasked with designing a humble, classic looking identity for the new Matchedash Lofts located in a city just outside of Toronto - Orillia, Ontario.

For the past forty years or so, the site of the historic Matchedash Lofts building had been a Pontiac dealership and we wanted to pay homage to that. We wanted to reference the building itself but we also thought the automobile was the perfect symbol to engage our demographic. Growing up in the fifties, owning a car was a sign of pride, much like owning property, so we wanted to play that up a bit.

Typography & Colour

We needed a font that would capture the elegance and sophistication of the property. We chose "Playfair Display" as our headline font and complemented it with a sans-serif, Brandon Grotesque, to keep a more traditional feel.

  • Aa
    • abcdefghijklmnopqrstuvwxyz
    • abcdefghijklmnopqrstuvwxyz
    • 0123456789

    Brandon Grotesque - Semibold, Black

  • Aa
    • abcdefghijklmnopqrstuvwxyz
    • abcdefghijklmnopqrstuvwxyz
    • 0123456789

    Playfair Display - Regular, Semibold, Bold

  • Aa
    • abcdefghijklmnopqrstuvwxyz
    • abcdefghijklmnopqrstuvwxyz
    • 0123456789

    Proxima Nova - Regular, Semibold, Bold

  • Muddy Waters

    • HEX: #B48552
    • RGB: (180, 133, 82)
  • Cameo

    • HEX: #CCA885
    • RGB: (204, 168, 133)
  • Black

    • HEX: #000000
    • RGB: (0, 0, 0)
  • White Smoke

    • HEX: #F1F1F1
    • RGB: (241, 241, 241)
  • #B48552
  • #CCA885

Web & UI Design

We loved the water color rendering so much we used it quite heavily. We paired it with an elegant serif font, some nice colors that reflect the building and simply let the drawing do its job.

A Springboard Approach

The site is very dependent on a grid as we've used a box centric layout. The grid acts as a springboard, pushing people to various sections of the site.

We also included a map that is permanently visible in the footer along with a quick and easy way for people to register for exclusive deals and promotions

Website Development

This is a custom Wordpress theme. Along with the usual information about the development, area and corporation, we built in the functionality to allow the addition and removal of floor plans in a category based image gallery. Another highlight of the project was allowing for nearby hot-spots to be added to a Google map to show potential customers what attractions and facilities were nearby. We also animated some of the components to make for a more memorable visit and most importantly, captured leads. Lead generation is absolutely huge in Real Estate, and this didn't go overlooked. We made it really quick and easy for people to register with Matchedash by putting a nice, simple form in the footer that was visible on each page, as well as on it's own landing page where we could point people to directly.

Framework

Languages

  • CSS
  • HTML
  • Javascript
  • mySQL
  • PHP

Tools

  • Grunt
  • jQuery
  • NPM
  • PHPMailer
  • SASS
  • Twig

Server

  • Linux
  • Apache

Hosting

  • GoDaddy

API

  • Google Maps
  • Mailchimp

Approach

  • Mobile First
  • Responsive

Marketing

Through Facebook Ads and Sponsored Posts, we were able to create awareness within a narrowly targeted, downsizing audience, and more importantly, generate quality leads that lead to unit sales for our client. We also used affiliate marketing through high traffic editorial websites to generate interest and increase exposure about the Matchedash Lofts development.
  • Screen
  • Screen
  • Screen
  • 18% Google Adword Click Through Rate (CTR)
  • 663 Qualified Leads Generated in 6 Months
  • 332,342 Unique Viewers Across All Ads on Facebook

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