An online subscription-based supplement and meal service for athletes and weekend warriors alike.
- Primal Nutrition
- What We Did
- Marketing, Photography, Website Design & Development
Logo & WordmarkWe tried out quite a few concepts and went through many iterations, but ultimately we landed on what you see below. We've used the image of a spear but replaced the tip with a leaf to convey both power and nutrition. The leaf is a simple, iconic emblem that we can stand behind - one that shows our commitment to both strength and health.
Web & UI DesignWe knew we wanted our brand to be bright and fresh so we started with a lot of white and added color from there. We did our own photography shoot for all of the products as well as the athletes and lifestyle shots, which allowed us to get exactly what we needed.
We've used the carousel and featured boxes liberally to get across a lot of important messaging.
Promotions are common in the e-commerce world so we want to keep these components reflecting those.
We also featured our talented athletes and our latest Instagram photos to keep people updated quickly and easily.
Website DevelopmentThis is a Shopify theme built in Liquid. We started with a base theme and then customized it from there. We tapped into the API for the Recurring Billing plugin we're using to build out a custom "Build Your Pack" page. We also added a page for similar, subscription based meal plans.
- Smile io
- Mobile First
- 31% Click Through Rate (CTR) on Google Adwords
- 60% Increase in Website Traffic
- 13% Engagement Rate from Ads